As photographers and creatives, we know that our work shines brightest when it’s tangible—held in the hands, displayed on walls, and woven into the fabric of our clients’ lives. But to sell high-end albums and wall art, clients need to see them for what they truly are: timeless, handcrafted pieces of art.
If you want to sell it, you have to show it.
It’s that simple. Your clients can’t desire what they can’t envision. By showcasing high-quality photos of your albums and wall art on your website, social media, and in your studio, you’re helping them see the value in turning their memories into something they’ll treasure forever.
The Power of Professional Photography
When it comes to selling premium products, quality matters—and that extends to how you present those products. By photographing your albums and wall art in ways that emphasize their craftsmanship, you’re creating an emotional connection before the client ever holds them in their hands.
● For Albums:
Highlight the textures of the cover material, the thickness of the pages, and the quality of the printing. Capture detail shots that focus on the nishing touches, like custom embossing or debossing. Show the album in a lifestyle setting, perhaps resting on a coffee table or being ipped through by hands that tell their own story.
● For Wall Art:
Photograph wall art in real-life environments, like above a cozy living room sofa or as a centerpiece in a modern dining room. Include a sense of scale by showing the art in proportion to other furniture or décor. Use natural lighting to enhance the richness of the prints and frames.
Bring Your Studio to Life
If you have a studio space, use it to its full potential. Display sample products in well-lit, inviting areas where clients can see and touch them. Seeing a gallery wall or ipping through a nished album in person creates a lasting impression—and makes the investment feel worthwhile. Don’t have a studio? Bring the same approach to your website or social media. Post beautifully styled photos of your products so clients can imagine what their memories might look like in their own homes.
Tell the Story Behind the Product
Great storytelling is a powerful sales tool. Use your blog, website, or social media captions to share the story behind your products. For example:
“This heirloom album was handcrafted with archival materials to preserve the Smith family’s wedding memories for generations.”
“Imagine waking up to this stunning family portrait in your bedroom every day—bringing a little more joy to your mornings.”
By weaving stories into your product displays, you’re helping clients connect emotionally with the products you offer.
Where to Start
1. Choose Your Best Products: Select albums and wall art that showcase your nest work and represent your brand.
2. Photograph Thoughtfully: Invest time in creating well-lit, detailed images of your products in lifestyle settings.
3. Update Your Marketing: Share these images across your website, social media, and email campaigns.
Clients don’t just want to buy prints—they want to buy the feeling of having their memories beautifully preserved and displayed. Your visuals should evoke that desire.
New to designing albums and wall art, or already doing it but looking to save countless hours? Check out software like Fundy Designer to create albums, wall art collections, cards, studio magazines and more in minutes.
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Collaborative Blog Post with the Fundy Designer Team
